Previously Created

Vcrea (V from Virginia, crea from creative) was founded in 2010 when my son and I decided to sell our creations on Queen's Day. After spending countless hours crafting, painting, and baking, we eventually had so many handmade items that we thought it would be fun to put them up for sale. Our creations turned out to be a success, and before we knew it, we were visiting fairs - such a fantastic experience! 

The first website was built using Artisteer, followed by a Magento web store. Later, I switched to an easy online webshop. I'm like an octopus—if you've ever seen one opening a jar, that's me!

Vcrea officially launched in May 2011, and shortly after registering with the Chamber of Commerce, I found myself in an "interview" for their magazine (by the way, I wasn't actually asked any questions—they just made up the 'interview' and asked for a photo). I even sold a piece of jewelry at the time of registration—can you imagine that!

Within just two years, we had participated in numerous fairs and had many shops selling Vcrea jewelry.

At its peak, Vcrea had around 22 points of sale across the Netherlands and Belgium before expanding to larger companies like Jamin.

The jewelry was featured on the shelves for several months in multiple branches, including the Kalverstraat location in Amsterdam.

Family and friends mostly helped with the massive orders—thousands of jewelry pieces at a time.

As the business thrived, I found myself drawn into a world of enchantment, where the magic of fairy houses began to take shape in my imagination. Inspired by this whimsical realm, I embraced the creativity and brought it to life, crafting a magical world of my own.

Now, in 2025, I am excited to offer workshops so you, too, can create candy jewelry.

~ With love,
Virginia Kapic

The house is a national monument. The shop has nineteenth-century furnishings, including a marbled floor. The bakery has an authentic stone baking oven, fired with sawdust or moth.

The name of the museum comes from a well-known Zaanse sweet bread specialty, which is still sold in the region and is considered a delicacy. The shop sells old Dutch bakery products and sweets such as chocolate, marzipan, gingerbread, gingerbread and sugar confectionery.

Due to the uniqueness of the building, the nostalgia and love for Old Dutch and the long-standing relationship and by exception, I still enjoy supplying the candy jewelry here.

PS do you like Old Dutch buildings, history? Then do take a look at: prehistorischdorp.nl
That is why I enjoyed working (administration) at Stadsherberg de Mol in the heart of Delft. The building dates from 1563 and was built as Stadsvondelinghenhuis: stadsherbergdemol.nl

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰? The Zaanse Schans takes its name from an earthen sconce, a fortification from the Eighty Years' War (the uprising against Spanish rule)In the Zaan district, there were probably 13 of these types of sconce in the 16th century. In 1574, the Kalver-Schans was situated right next to the current Zaanse Schans, across the road. It was the largest one in the region and the only Zaanse Schans never conquered by the Spaniards!